Thought Paper: Are private schools vaccinated against a post COVID-19 enrolment slump?

We’ve all heard the phrases ‘tightening belts’ and ‘reducing discretionary spending’ more often than ever before in recent times. A new thought paper by tatu takes a look at the recent economic changes and examines the projected impact of the Covid-19 crisis on enrolment for Australia’s non-government schools.

Unprecedented is the word of the day but […]

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Going Viral: the shift from TV to Digital.

In their latest short video, Google Insights explores the shift brands are making from TV to Digital. In this video Sal Maskela talks with Emily Anderson and David Droga about the pros and cons of digital vs. television for creatives, the role of YouTube and the passion for their craft.

A key message emerges: create what […]

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Latest insights into philanthropic giving in the USA.

What a difference a culture of philanthropy makes……

Americans gave an estimated $US358.38 billion to charity in 2014, breaking a record that has stood for 60 years, with the majority of “mega-gifts” given by relatively young tech entrepreneurs, according to the latest Giving USA Report. The report is researched and written by the Indiana University Lilly […]

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Have you forgotten your recent alumni?

** Infographic NAB

As it is Annual Appeal/Annual Giving time the recently released Charitable Giving index: in-depth report  provides us with key insights on the question: “should we post/email our appeal to our most recent alumni?”

In the 12 months to February 2015, the average donation of a 15-24 year old was $141.00.

At tatu we believe you […]

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Why should content marketing be an integral part of the marketing mix?

In a recent post, “15 Digital Trends for 2015″ content marketing was identified by Bell Pottinger (2014) as one of the key digital trends in 2015. Infact, 58% of B2B marketers plan to increase their content marketing budget this year.

In a recent article by Michelle Herbison (2015) entitled : ‘Content marketing investment to increase next […]

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Social Media Engagement Funnel

The Social Media Engagement Funnel depicts the way users interact with your brand. Inspired by Jason Falls from Social Media Explorer ( it defuses the ideal that every customer will become an advocate for your brand.

Engaging with your customers by listening and engaging with them is the key to advocacy.



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