tatu » Team Tatu

Case Study: Repositioning a brand.

Team Tatu — Tue, 22 Sep 2015 04:46:51 +0000

A great case study from the Marketing Magazine outlining the “I bought a Jeep” campaign; which not only met all objectives but exceeded sales by 252%. An example of identifying and building upon an established platform with a retail message.

“I bought a Jeep” case study

TVC – I bought a Jeep

Going Viral: the shift from TV to Digital.

Team Tatu — Fri, 31 Jul 2015 03:12:25 +0000

In their latest short video, Google Insights explores the shift brands are making from TV to Digital. In this video Sal Maskela talks with Emily Anderson and David Droga about the pros and cons of digital vs. television for creatives, the role of YouTube and the passion for their craft.

A key message emerges: create what you know, not what others do…

What the Shift From TV to Digital Video Means for Creatives.

For assistance with your digital campaign, contact us here at tatu.

Latest insights into philanthropic giving in the USA.

Team Tatu — Thu, 18 Jun 2015 04:00:06 +0000

What a difference a culture of philanthropy makes……

Americans gave an estimated $US358.38 billion to charity in 2014, breaking a record that has stood for 60 years, with the majority of “mega-gifts” given by relatively young tech entrepreneurs, according to the latest Giving USA Report. The report is researched and written by the Indiana University Lilly Family School of Philanthropy.

See more at: Giving USA Report

Need help with your philanthropic program? Contact us at tatu.

You are never too young to make a difference.

Team Tatu — Tue, 09 Jun 2015 05:10:03 +0000

What a great example of connecting every member of your community and engaging them in practical, useful ways.

An idea for your students, grandparents, alumni…

To view: Cyber Seniors

Dan Pallotta: The way we think about charity is dead wrong.

Team Tatu — Wed, 03 Jun 2015 01:39:41 +0000

A great Ted Talk that is really useful when trying to convince your budget maker/holder about the value of investing in philanthropy.

To watch the Ted Talk:

Dan Pallotta: The way we think about charity is dead wrong.

Have you forgotten your recent alumni?

Team Tatu — Tue, 02 Jun 2015 05:59:27 +0000

** Infographic NAB

As it is Annual Appeal/Annual Giving time the recently released Charitable Giving index: in-depth report provides us with key insights on the question: “should we post/email our appeal to our most recent alumni?”

In the 12 months to February 2015, the average donation of a 15-24 year old was $141.00.

At tatu we believe you should provide your recent alumni the opportunity to give.

To read the full report containing worthwhile analysis, download the pdf : NAB Charitable Giving Index: in-depth report

John M Forbes F.EdPlus
Director

Generational transfer of wealth and its potential impact on your organisation…..are you ready?

Team Tatu — Sun, 31 May 2015 22:17:42 +0000

Karen Demasters, in a recent article published in Financial Advisor Magazine (2015) discusses a recent report released by UBS and PricewaterhouseCoopers which looked at the attitudes and attributes of 1,300 billionaires worldwide gained through data from 1995 to 2014.

Demasters, in referring to the report, entitled “Billionaires: Master Architects of Great Wealth and Lasting Legacies”, advises we are about to witness a wave of philanthropy from billionaires looking for tangible, measurable outcomes in the areas of education, health and humanitarian causes around the world.

Here at tatu we keep talking about this generational transfer of wealth and its potential impact on your organisation for some time….. are you ready?

To read Demasters article visit: Billionaires poised for wave of giving.

Why should content marketing be an integral part of the marketing mix?

Team Tatu — Wed, 27 May 2015 23:17:44 +0000

In a recent post, “15 Digital Trends for 2015″ content marketing was identified by Bell Pottinger (2014) as one of the key digital trends in 2015. Infact, 58% of B2B marketers plan to increase their content marketing budget this year.

In a recent article by Michelle Herbison (2015) entitled : ‘Content marketing investment to increase next financial year – study‘ published on the Marketing Magazine site, she too reiterates this fact outlining study results depicted marketers commitment to increasing time and resources on content marketing has risen from 48% to 65%, with an astounding 97% of respondents committing to the same level of content marketing, or, increasing it.

Social leads the way, with blogging and video set to become more valuable tools for marketers moving forward. However with time (45%) and money (29%) being limiting factors in the ability to produce and deliver informative and targeted content for their specific audience, the pressure will remain on marketers to differentiate themselves from the competition.

**The study report by Castleford can be downloaded here.

What are the 15 Digital Marketing Trends for 2015?

Team Tatu — Fri, 01 May 2015 05:18:37 +0000

The team at Bell Bottinger Digital has put together an informative info graphic on the most talked about trends online: 15 digital marketing trends provides an insight of what lies ahead for digital marketing.

Harnessing new technology and integrated strategies will be the key.

Social Media Engagement Funnel

Team Tatu — Wed, 29 Apr 2015 00:54:09 +0000

The Social Media Engagement Funnel depicts the way users interact with your brand. Inspired by Jason Falls from Social Media Explorer (socialmediaexplorer.com) it defuses the ideal that every customer will become an advocate for your brand.

Engaging with your customers by listening and engaging with them is the key to advocacy.

Courtesy: http://www.intersectionconsulting.com/2010/the-social-media-engagement-funnel/